Practical guides, sourced and dated
Written for small teams in Singapore. Every fact in a guide comes with its source and the date we read it.
Latest guides
Guide
Is Google Ads counting real enquiries? A 10-minute check
Five screens to open in your Google Ads account to see whether its “conversions” are real enquiries.
Read the guideGuide
WhatsApp Business Platform pricing in Singapore (October 2026)
What Meta charges per message in Singapore since 1 October 2026, what is free, and a worked example.
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PDPA checklist for WhatsApp sales follow-ups
Twelve checks for a sales team that follows up enquiries on WhatsApp, with the basis for each.
Read the guideSee the work before you buy it
Sample
Sample Ads Check report
A complete report for a fictional business: health score, where the money went, findings and the fix plan. All figures are illustrative.
See the sample reportHelp
How to give WorkLink read-only access
Step by step for Google Ads, Meta, Google Analytics and Tag Manager. We never need your passwords.
Read the steps
Start with an Ads Check
A written audit of one Google Ads or Meta Ads account for S$490, from read-only access. No passwords needed. Want the AI Chatbot on your WhatsApp number? Join early access.